UTM Link Builder
Build a Google Analytics UTM tracking URL from your base URL and campaign parameters.
How to use this tool
- Enter website url, utm source, utm medium, utm campaign, utm content and utm term in the fields above.
- Results update instantly as you type — or click Calculate.
- Read your tracking url and the full breakdown beneath it.
Build a Google Analytics UTM tracking URL from your base URL and campaign parameters.
Frequently asked questions
- What are UTM parameters?
- UTM parameters are tags appended to a URL so Google Analytics can identify the source, medium, and campaign that drove traffic to your site.
- Are UTM parameters case-sensitive?
- Yes — Google Analytics treats 'Email' and 'email' as different values. Use lowercase consistently for clean reporting.